Il Fornetto, an authentic Italian restaurant came to us wanting to completely revamp their image and website. The idea was to bring a family-like, modern yet premium experience to a neighborhood of clients looking for authentic Italian dishes with an emphasis on their wood oven baked pizzas. Our goal was to offer a full online solution, including branding, graphic design and a website with a reservation functionality.
There are many Italian restaurants in Montreal so we needed to find a way to set Il Fornetto apart. In doing so, we also needed to keep their authenticity and brand continuous, while bringing an elegant and welcoming online user experience.
We began with an industry, audience, and local area research, along with a competition review by the design team. This gives us insight and led us to brainstorm and lockdown initial concepts for the business that best matched their needs.
The outcome is a handsome yet modern logo which portrays their heritage along with a focal point on their wood burning oven. To keep all promotional channels consistent, we forged a style guide so that all brand assets and resources would be made available to anyone. Our development of the site give Il Fornetto the flexibility to easily manage their content at a moments notice.
The work we accomplished for Il Fornetto is a testament to what client-agency collaboration can do. Though we are experts in our field, you are an expert in yours, and we need to leverage that for all of our clients. Il Fornetto continues to succeed, even during the current difficult times.
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